I dunno if our average reader will find this interesting, but me, being me n all, I find it really interesting. It’s also on topic, so I figured I’d post. A wide array of folks in the hip hop world talk about the internet and specifically social networking, the way it fits into todays promotional mix, and how it’s changed the game. It’s “the biggest gift to the industy… ever”.

Shouts to @ItsMotorMane… I spotted this over on BlogOrDiePGH, in the backend before he even posted it.

i found this DM in @HipHopLeak’s inbox last week… i’m kind of creeped out by the fact that there is a human out there that actually sends this message. how do you decide to do that? and then the follow up? and a thank you? huh? what is going on here.

This is a really cool video about the social media revolution. I’d like to write more but the #’s in this video say it perfectly.

So, my room mate @ChiDuly just locked in Mike Jones for a show at Oregon State last week. This concert is his project, not mine.. but we’re partnAAa’s so as far as I’m concerned it’s mine and I’m going full bore on it as I would normally. Nothing has been officially announced, but last week we wanted to create a little curiousity/buzz to prelude things…The way that Facebook’s newsfeed works these days is like this: You can choose to see the most recent stuff in your friends, or you can see the “Top News”. What exactly is Top News is dictated by some algorithm that decides what are the most popular/relevant things your friends have been doing recently. Basically, The stuff with the most comments and likes and overall activity, goes in the Top News.

Back to the task at hand: create curiosity that can be associated with a future Mike Jones concert. So, at about noon last Thursday Chris and I got on Facebook Chat, and sent the following message to some friends:

“Blah blah blah, we just booked Mike Jones for a concert next month, and we’re going to create a little status buzz in 20 minutes. If you are down to help, please make your status read “WHOOOO???” but do not mention anything about Mike Jones. Also, any other friends who you see do the same, please ‘like’ it.”

Madness ensues, and without really trying very hard or organizing anything, we get 15-20 people to help us out by updating their status. Chris and I ‘like’ all the status posts, several other uninvolved people do the same, comments pop up left and right, and…

Victory…

This screen shot was taken right as it was happening rather than later when it was in the Top News, but you get the idea.. very cool.